From unproven idea to product at scale.

Fourteen years across the full product lifecycle — framing the problem, proving demand through research, partnering with engineering, design and data science to ship the MVP, then leading the roadmap, governance and rollout that take it to scale.

$1M–$5M+
Per initiative
Capital Secured

Built data-backed business cases that won executive investment for new growth concepts.

95M / 2.4M
Users at scale
Users at Scale

Led strategy at the extremes — billing for 95M telecom subscribers, a 2.4M-member Medicare portal.

1,350+
Consumers
Consumers Engaged

Ran rapid, AI-enabled research to validate demand, shape design and de-risk investment.

10+
Organizations
Organizations Aligned

Aligned engineering, design, legal and business teams into one enterprise roadmap.

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The Big Picture

Validating before building saves money, de-risks the business case, and surfaces the risks that need to be solved before development starts — not after launch.

01
Validate
Stimuli in front of real consumers in days, not quarters.
02
Build
Embedded with engineering and design through MVP delivery.
03
Scale
Roadmap, governance and market expansion once it works.
01
Validate
Stimuli in front of real consumers in days, not quarters.
↓
02
Build
Embedded with engineering and design through MVP delivery.
↓
03
Scale
Roadmap, governance and market expansion once it works.
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The method

How I build products

Four phases. Each one buys the right to spend more. Click through — the artifact on the right gains fidelity as the evidence does.

01

Stimulus

Nothing gets discussed in the abstract. I build something a consumer can react to in days, not quarters.

What I'm trying to learn
Will anyone react at all?
What I make
Landing page Pricing / paywall test User flow Storyboard Concept email
Decision gate
ADVANCEThe concept is understood without me explaining it.
ITERATEReaction is confused, not negative — the artifact is wrong, not the idea.
STOPIndifference. Nobody argues with it either way.
Fidelity I test at30%

Real enough to provoke an opinion. Not real enough that anyone gets attached to it.

Phase 1 of 4
STIMULUS — WHAT THE CONSUMER SEES Days to make · disposable
IMAGE

Greyboxed value proposition. One headline, one promise, one button — enough to measure comprehension and intent to click.

Career Highlights

Health plan concept · 2025 A commercial plan validated before a dollar was built

1,350+ consumers across multiple studies shaped the value proposition, target market and MVP scope. $5M+ funded to start development.

Stimulus → Reaction → MVP
Assisted checkout · Telecom A secure mobile checkout that removed 500K calls

Reps send a link; customers confirm cost and bill impact themselves. $6.5M+ in annual savings and far fewer disputed orders.

MVP → Scale
Channel orchestration · AI Predicting the next best channel across four channels

Machine learning on purchase propensity and journey friction, turned into a three-year roadmap with 10+ organizations aligned.

Strategy → Scale

One leader for the whole lifecycle.

I validate the idea, build it with the team, and stay through scale — with the evidence to show which decisions were earned and which were avoided.

LinkedIn Roswell, GA Download resume ↓